Much has been made of the lack of attendance at the Rice-SMU game. Personally, I thought attendance was better than previous post-Thanksgiving games. I recall sparse crowds for even TCU-SMU on those dates (at either place).
This is not a problem unique to SMU. There is a reason Texas-Texas A&M was that week every year. There was a reason those schools weren't scheduling Rice that week.
Should it be better? Yes. However, I think it is unfair to judge SMU on what I suspect is historically the worst attended weekend attendance-wise in college football.